I was asked to work with  Joanna Feldheim  on Coca Cola at the Summer Olympics (dream come true!) and came up with the line "Cheering Is Thirsty Work" which was used in TV, print, flags, even drinking cups. That line later became "Delivering Is Thirsty Work" for Coca Cola's holiday effort and at the World Of Coca Cola in Atlanta. 
       
     
 Agency:  w+k   Art Director:  Chris Shipman    
       
     
maria sleep.jpg
       
     
DD 4.jpg
       
     
dianna gym.jpg
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     
       
     
       
     
snapplelove.jpg
       
     
snappletealove.jpg
       
     
snappleandrea.jpg
       
     
 In keeping with the tongue-in cheek tone of the third (and sadly, final) Wendy The Snapple Lady TV campaign, we created this kitschy catalogue to give fans what they really wanted: Snapple merch in exchange for the labels they were already collecting. Seriously. Everyone collected labels. Before they even knew they could get stuff for 'em!  BONUS: We employed 'Scratch 'n Sniff' technology in this piece! Hollah!  Agency: Kirshenbaum  Art Director: Libby Brockhoff  Illustrator: Bruce McCall   
       
     
snapplebookA.jpg
       
     
snapplebookB.jpg
       
     
 Pitched and won account for   Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     
DD 45.jpg
       
     
DD 43.jpg
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     
 Art Director:  Monica Taylor   Photographer:  Floria   Sigismondi   Selected for  Archive
       
     
converse kiss.jpeg
       
     
converse store.jpeg
       
     
 Agency:  Arnold Worldwide   Art Director:  Mike Pilato    
       
     
 Pitched and won account for   Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     
 Selected pages from mini-magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter   Photographer:  Joshua Weinfeld
       
     
 Pitched and won account for  Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     
 Pitched and won account for  Agency:  Arnold Worldwide   Art Director:  Mike Pilato    
       
     
 Selected pages from mini-magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter   Photographer:  Joshua Weinfeld
       
     
 Selected pages from a newspaper magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter
       
     
dmxinside.jpg
       
     
     
       
     
        
       
     
 TRANSLATION:  Breathe together. You inhale, They inherit. And the entire room hums with audible deep breathing. Suddenly you're on a mountaintop, surrounded by grass, sky and your tribe. You an feel their support with your eyes closed! Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman       
       
     
 TRANSLATION:  Glide together. The music starts. Your body flows in time. Their bodies flow in time. And then the magnetic happens: their energy transfers to you and yours to them. Wait a minute, who said you couldn't dance? This is what inspiration feels like. nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman
       
     
 TRANSLATION:  Sweat together. Your brow is wet. You lift your leg and kick. So do they. As the tribe pushes, you push yourself and, miraculously, that leg becomes a lot lighter. You could take on anything, well, maybe after a little water. Now you understand what it means to be in unison. Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman
       
     
 Art Director:  Larry Bowdish
       
     
 Art Director:  Larry Bowdish
       
     
    Art Director:  Khari Streeter
       
     
 Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.  Agency:  w + k Tokyo   Art Director:  Chris Shipman   Additional Copywriting:  Amy Flanagan
       
     
DD 28.jpg
       
     
DD 48.jpg
       
     
 Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     
DD 47.jpg
       
     
DD 29.jpg
       
     
DD 30.jpg
       
     
DD 31.jpg
       
     
DD 32.jpg
       
     
 Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.  Agency:  w + k Tokyo   Art Director:  Chris Shipman   Additional Copywriting:  Amy Flanagan    
       
     
DD 34.jpg
       
     
DD 35.jpg
       
     
DD 36.jpg
       
     
DD 37.jpg
       
     
DD 38.jpg
       
     
 The New Products Division of Anheuser Busch wanted to leverage the world renown Clydesdales. We had the opportunity to create this brand from the name and logo to all on-site materials. Clydesdale Copper Draught was test marketed in two cities.   Agency: Heater Advertising  Art Director: Khari Streeter   
       
     
bud1.jpg
       
     
bud2.jpg
       
     
bud3.jpg
       
     
bud4.jpg
       
     
bud5.jpg
       
     
bud6.jpg
       
     
bud7.jpg
       
     
 Fleishman Hillard wanted credit for their big thinking. We created ads that looked like the cover of a magazine and could ultimately be compiled in that manner to package their public relations capability documents and leave-behind.   Art Director and Designer:  Feldheim Creative    
       
     
FH-revamp_ph3_Ccropped9.jpg
       
     
FH-revamp_ph3_Ccropped10.jpg
       
     
 When this project went live/was published Fleishman Hilliard settled on the name  True .
       
     
Screen Shot 2015-07-02 at 10.12.53 PM.png
       
     
 Wrote all the copy on the website for Priti created by Joanna Feldheim, a creative director, product developer and lover and practicer of Iyengar Yoga for more than 15 years.   Priti [ Sanskrit  for joyful, rapture, bliss] is an online store that produces, curates and sells an eclectic array of necessary, modular products that enhance one’s yoga practice while supporting cotton growers, artisans and communities.  Founder and Designer:  Feldheim Creative
       
     
 I was asked to work with  Joanna Feldheim  on Coca Cola at the Summer Olympics (dream come true!) and came up with the line "Cheering Is Thirsty Work" which was used in TV, print, flags, even drinking cups. That line later became "Delivering Is Thirsty Work" for Coca Cola's holiday effort and at the World Of Coca Cola in Atlanta. 
       
     

I was asked to work with Joanna Feldheim on Coca Cola at the Summer Olympics (dream come true!) and came up with the line "Cheering Is Thirsty Work" which was used in TV, print, flags, even drinking cups. That line later became "Delivering Is Thirsty Work" for Coca Cola's holiday effort and at the World Of Coca Cola in Atlanta. 

 Agency:  w+k   Art Director:  Chris Shipman    
       
     

Agency: w+k

Art Director: Chris Shipman

 

maria sleep.jpg
       
     
DD 4.jpg
       
     
dianna gym.jpg
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     

Agency: Toth + Co

Art Director: Dan Hardie

       
     
Reebok Recognize -Allen Iverson

Agency: The Heat - spin-off of Heater Advertising I owned & operated with-

Art Director: Khari Streeter

 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     

Agency: Toth + Co

Art Director: Dan Hardie

 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     

Agency: Toth + Co

Art Director: Dan Hardie

       
     
Snapple "Float"

Agency: Kirshenbaum

Art Director: Libby Brockhoff

       
     
Snapple "Truck Driver"
snapplelove.jpg
       
     
snappletealove.jpg
       
     
snappleandrea.jpg
       
     
 In keeping with the tongue-in cheek tone of the third (and sadly, final) Wendy The Snapple Lady TV campaign, we created this kitschy catalogue to give fans what they really wanted: Snapple merch in exchange for the labels they were already collecting. Seriously. Everyone collected labels. Before they even knew they could get stuff for 'em!  BONUS: We employed 'Scratch 'n Sniff' technology in this piece! Hollah!  Agency: Kirshenbaum  Art Director: Libby Brockhoff  Illustrator: Bruce McCall   
       
     

In keeping with the tongue-in cheek tone of the third (and sadly, final) Wendy The Snapple Lady TV campaign, we created this kitschy catalogue to give fans what they really wanted: Snapple merch in exchange for the labels they were already collecting. Seriously. Everyone collected labels. Before they even knew they could get stuff for 'em!

BONUS: We employed 'Scratch 'n Sniff' technology in this piece! Hollah!

Agency: Kirshenbaum

Art Director: Libby Brockhoff

Illustrator: Bruce McCall

 

snapplebookA.jpg
       
     
snapplebookB.jpg
       
     
 Pitched and won account for   Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     

Pitched and won account for 

Agency: Arnold Worldwide

Art Director: Mike Pilato

DD 45.jpg
       
     
DD 43.jpg
       
     
 Agency:  Toth + Co   Art Director:  Dan Hardie
       
     

Agency: Toth + Co

Art Director: Dan Hardie

 Art Director:  Monica Taylor   Photographer:  Floria   Sigismondi   Selected for  Archive
       
     

Art Director: Monica Taylor

Photographer: Floria Sigismondi

Selected for Archive

converse kiss.jpeg
       
     
converse store.jpeg
       
     
 Agency:  Arnold Worldwide   Art Director:  Mike Pilato    
       
     

Agency: Arnold Worldwide

Art Director: Mike Pilato

 

 Pitched and won account for   Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     

Pitched and won account for 

Agency: Arnold Worldwide

Art Director: Mike Pilato

 Selected pages from mini-magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter   Photographer:  Joshua Weinfeld
       
     

Selected pages from mini-magazine created for Reebok.

Agency: The Heat - spin-off of Heater Advertising I owned & operated with-

Art Director: Khari Streeter

Photographer: Joshua Weinfeld

 Pitched and won account for  Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     

Pitched and won account for

Agency: Arnold Worldwide

Art Director: Mike Pilato

 Pitched and won account for  Agency:  Arnold Worldwide   Art Director:  Mike Pilato    
       
     

Pitched and won account for

Agency: Arnold Worldwide

Art Director: Mike Pilato

 

 Selected pages from mini-magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter   Photographer:  Joshua Weinfeld
       
     

Selected pages from mini-magazine created for Reebok.

Agency: The Heat - spin-off of Heater Advertising I owned & operated with-

Art Director: Khari Streeter

Photographer: Joshua Weinfeld

 Selected pages from a newspaper magazine created for Reebok.  Agency: The Heat - spin-off of Heater Advertising I owned & operated with-  Art Director:  Khari Streeter
       
     

Selected pages from a newspaper magazine created for Reebok.

Agency: The Heat - spin-off of Heater Advertising I owned & operated with-

Art Director: Khari Streeter

dmxinside.jpg
       
     
     
       
     

 

 

        
       
     

 

 

 

 TRANSLATION:  Breathe together. You inhale, They inherit. And the entire room hums with audible deep breathing. Suddenly you're on a mountaintop, surrounded by grass, sky and your tribe. You an feel their support with your eyes closed! Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman       
       
     

TRANSLATION:

Breathe together. You inhale, They inherit. And the entire room hums with audible deep breathing. Suddenly you're on a mountaintop, surrounded by grass, sky and your tribe. You an feel their support with your eyes closed! Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.

Agency: w + k Tokyo 

Art Director: Chris Shipman

 

 

 TRANSLATION:  Glide together. The music starts. Your body flows in time. Their bodies flow in time. And then the magnetic happens: their energy transfers to you and yours to them. Wait a minute, who said you couldn't dance? This is what inspiration feels like. nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman
       
     

TRANSLATION:

Glide together. The music starts. Your body flows in time. Their bodies flow in time. And then the magnetic happens: their energy transfers to you and yours to them. Wait a minute, who said you couldn't dance? This is what inspiration feels like. nothing matches the energy you can generate as one. Come together, become a beautiful tribe.

Agency: w + k Tokyo 

Art Director: Chris Shipman

 TRANSLATION:  Sweat together. Your brow is wet. You lift your leg and kick. So do they. As the tribe pushes, you push yourself and, miraculously, that leg becomes a lot lighter. You could take on anything, well, maybe after a little water. Now you understand what it means to be in unison. Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.  Agency:  w + k Tokyo    Art Director:  Chris Shipman
       
     

TRANSLATION:

Sweat together. Your brow is wet. You lift your leg and kick. So do they. As the tribe pushes, you push yourself and, miraculously, that leg becomes a lot lighter. You could take on anything, well, maybe after a little water. Now you understand what it means to be in unison. Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.

Agency: w + k Tokyo 

Art Director: Chris Shipman

 Art Director:  Larry Bowdish
       
     

Art Director: Larry Bowdish

 Art Director:  Larry Bowdish
       
     

Art Director: Larry Bowdish

    Art Director:  Khari Streeter
       
     

 

Art Director: Khari Streeter

 Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.  Agency:  w + k Tokyo   Art Director:  Chris Shipman   Additional Copywriting:  Amy Flanagan
       
     

Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.

Agency: w + k Tokyo

Art Director: Chris Shipman

Additional Copywriting: Amy Flanagan

DD 28.jpg
       
     
DD 48.jpg
       
     
 Agency:  Arnold Worldwide   Art Director:  Mike Pilato
       
     

Agency: Arnold Worldwide

Art Director: Mike Pilato

DD 47.jpg
       
     
DD 29.jpg
       
     
DD 30.jpg
       
     
DD 31.jpg
       
     
DD 32.jpg
       
     
 Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.  Agency:  w + k Tokyo   Art Director:  Chris Shipman   Additional Copywriting:  Amy Flanagan    
       
     

Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.

Agency: w + k Tokyo

Art Director: Chris Shipman

Additional Copywriting: Amy Flanagan

 

DD 34.jpg
       
     
DD 35.jpg
       
     
DD 36.jpg
       
     
DD 37.jpg
       
     
DD 38.jpg
       
     
 The New Products Division of Anheuser Busch wanted to leverage the world renown Clydesdales. We had the opportunity to create this brand from the name and logo to all on-site materials. Clydesdale Copper Draught was test marketed in two cities.   Agency: Heater Advertising  Art Director: Khari Streeter   
       
     

The New Products Division of Anheuser Busch wanted to leverage the world renown Clydesdales. We had the opportunity to create this brand from the name and logo to all on-site materials. Clydesdale Copper Draught was test marketed in two cities. 

Agency: Heater Advertising

Art Director: Khari Streeter

 

bud1.jpg
       
     
bud2.jpg
       
     
bud3.jpg
       
     
bud4.jpg
       
     
bud5.jpg
       
     
bud6.jpg
       
     
bud7.jpg
       
     
 Fleishman Hillard wanted credit for their big thinking. We created ads that looked like the cover of a magazine and could ultimately be compiled in that manner to package their public relations capability documents and leave-behind.   Art Director and Designer:  Feldheim Creative    
       
     

Fleishman Hillard wanted credit for their big thinking. We created ads that looked like the cover of a magazine and could ultimately be compiled in that manner to package their public relations capability documents and leave-behind. 

Art Director and Designer: Feldheim Creative

 

FH-revamp_ph3_Ccropped9.jpg
       
     
FH-revamp_ph3_Ccropped10.jpg
       
     
 When this project went live/was published Fleishman Hilliard settled on the name  True .
       
     

When this project went live/was published Fleishman Hilliard settled on the name True.

Screen Shot 2015-07-02 at 10.12.53 PM.png
       
     
 Wrote all the copy on the website for Priti created by Joanna Feldheim, a creative director, product developer and lover and practicer of Iyengar Yoga for more than 15 years.   Priti [ Sanskrit  for joyful, rapture, bliss] is an online store that produces, curates and sells an eclectic array of necessary, modular products that enhance one’s yoga practice while supporting cotton growers, artisans and communities.  Founder and Designer:  Feldheim Creative
       
     

Wrote all the copy on the website for Priti created by Joanna Feldheim, a creative director, product developer and lover and practicer of Iyengar Yoga for more than 15 years. 

Priti [Sanskrit for joyful, rapture, bliss] is an online store that produces, curates and sells an eclectic array of necessary, modular products that enhance one’s yoga practice while supporting cotton growers, artisans and communities.

Founder and Designer: Feldheim Creative