![Wrote all the copy on the website for Priti created by Joanna Feldheim, a creative director, product developer and lover and practicer of Iyengar Yoga for more than 15 years. Priti [ Sanskrit for joyful, rapture, bliss] is an onlin](https://images.squarespace-cdn.com/content/v1/55846ab4e4b0008db5c93579/1437356252107-AJ850BFX9XTR5NXHOGOM/Screen+Shot+2015-07-02+at+10.18.04+PM.png)
demanedavis.com
Television & Commercial Director & Producer, Filmmaker
I was asked to work with Joanna Feldheim on Coca Cola at the Summer Olympics (dream come true!) and came up with the line "Cheering Is Thirsty Work" which was used in TV, print, flags, even drinking cups. That line later became "Delivering Is Thirsty Work" for Coca Cola's holiday effort and at the World Of Coca Cola in Atlanta.
Agency: Toth + Co
Art Director: Dan Hardie
Agency: The Heat - spin-off of Heater Advertising I owned & operated with-
Art Director: Khari Streeter
Agency: Toth + Co
Art Director: Dan Hardie
Agency: Toth + Co
Art Director: Dan Hardie
Agency: Kirshenbaum
Art Director: Libby Brockhoff
In keeping with the tongue-in cheek tone of the third (and sadly, final) Wendy The Snapple Lady TV campaign, we created this kitschy catalogue to give fans what they really wanted: Snapple merch in exchange for the labels they were already collecting. Seriously. Everyone collected labels. Before they even knew they could get stuff for 'em!
BONUS: We employed 'Scratch 'n Sniff' technology in this piece! Hollah!
Agency: Kirshenbaum
Art Director: Libby Brockhoff
Illustrator: Bruce McCall
Agency: Toth + Co
Art Director: Dan Hardie
Selected pages from mini-magazine created for Reebok.
Agency: The Heat - spin-off of Heater Advertising I owned & operated with-
Art Director: Khari Streeter
Photographer: Joshua Weinfeld
Selected pages from mini-magazine created for Reebok.
Agency: The Heat - spin-off of Heater Advertising I owned & operated with-
Art Director: Khari Streeter
Photographer: Joshua Weinfeld
Selected pages from a newspaper magazine created for Reebok.
Agency: The Heat - spin-off of Heater Advertising I owned & operated with-
Art Director: Khari Streeter
TRANSLATION:
Breathe together. You inhale, They inherit. And the entire room hums with audible deep breathing. Suddenly you're on a mountaintop, surrounded by grass, sky and your tribe. You an feel their support with your eyes closed! Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.
Agency: w + k Tokyo
Art Director: Chris Shipman
TRANSLATION:
Glide together. The music starts. Your body flows in time. Their bodies flow in time. And then the magnetic happens: their energy transfers to you and yours to them. Wait a minute, who said you couldn't dance? This is what inspiration feels like. nothing matches the energy you can generate as one. Come together, become a beautiful tribe.
Agency: w + k Tokyo
Art Director: Chris Shipman
TRANSLATION:
Sweat together. Your brow is wet. You lift your leg and kick. So do they. As the tribe pushes, you push yourself and, miraculously, that leg becomes a lot lighter. You could take on anything, well, maybe after a little water. Now you understand what it means to be in unison. Nothing matches the energy you can generate as one. Come together, become a beautiful tribe.
Agency: w + k Tokyo
Art Director: Chris Shipman
Art Director: Larry Bowdish
Art Director: Larry Bowdish
Art Director: Khari Streeter
Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.
Agency: w + k Tokyo
Art Director: Chris Shipman
Additional Copywriting: Amy Flanagan
Agency: Arnold Worldwide
Art Director: Mike Pilato
Selected pages from one of the four zines I created about Yoga, Kickboxing, Latin Dancing and Step for NIKE Asia Pacific Rim.
Agency: w + k Tokyo
Art Director: Chris Shipman
Additional Copywriting: Amy Flanagan
The New Products Division of Anheuser Busch wanted to leverage the world renown Clydesdales. We had the opportunity to create this brand from the name and logo to all on-site materials. Clydesdale Copper Draught was test marketed in two cities.
Agency: Heater Advertising
Art Director: Khari Streeter
Fleishman Hillard wanted credit for their big thinking. We created ads that looked like the cover of a magazine and could ultimately be compiled in that manner to package their public relations capability documents and leave-behind.
Art Director and Designer: Feldheim Creative
When this project went live/was published Fleishman Hilliard settled on the name True.
Wrote all the copy on the website for Priti created by Joanna Feldheim, a creative director, product developer and lover and practicer of Iyengar Yoga for more than 15 years.
Priti [Sanskrit for joyful, rapture, bliss] is an online store that produces, curates and sells an eclectic array of necessary, modular products that enhance one’s yoga practice while supporting cotton growers, artisans and communities.
Founder and Designer: Feldheim Creative